The power of brand
A brand is a visual representation of an organization that translates the personality, vision and purpose of that organization to the audience. A well-designed brand can carry a value and a promise that has a direct influence on the consumer’s buying decisions. A brand is sometimes said to have ‘currency’ which means it has a value all of it’s own.
Building the recognition and value of your brand will help to improve your market position and ultimately your business performance. Oyster work with organisations to build and develop brands that stand out and successfully engage with their market. Brand development is about much more than graphics, it’s about the culture of your organisation both internally and externally, how you deal with customers and how you present and support your services and products. Brand development is about the bigger picture of an organisation, not just how it looks but how it operates and what values it holds.
Updating your brand can send a very powerful and positive message to the market. A slightly tired brand that is modernised can boost market perceptions and can significantly enhance communications. Oyster have updated brands for many organisations with very positive results. Amongst the organisations we have refreshed brands for are Marie Curie Cancer Care and Queen Elizabeth’s Foundation.
There are different approaches to logo design that tend to depend on who you are, what you do and how big the budget is! Oyster will work with you to agree a process and a budget that properly reflects your needs. We take you through a staggered process to ensure every aspect is considered. We often start with a scatter-gun approach showing lots of ideas. We then identify what works and take these elements to the next level. Throughout the process we’ll explore graphics, typeface, colour and supporting lines. The final product has always been thoroughly considered. Every logo is delivered with clear, easy to understand corporate guidelines.
Corporate identity / brand guidelines
It’s not uncommon for organisations to discover that Oyster can provide branding guidelines for organisations to follow on the usage and application of their brand across a wide range of materials and media. The guide acts as both a quick reference and also a detailed manual on how the brand should be displayed and referred to, minimising the chances of brand slippage.