Advertising is an art. The right impression, the message, the imagery and the choice of words all work together to create a reaction and promote your brand. Advertising comes in many different forms both off and online, display ads in publications, Internet banners, radio, TV and billboards. It’s a big investment so you’ve got to get it right.
Understanding you customer is key. Use market research to help define your customer and your market. Match your chosen media with the customer profile and work intently to craft the message and the way in which you communicate.
Oyster have years of experience in the design, development and delivery of advertisements that speak directly to the target market in a style and tone that delivers a tangible return on your advertising investments.
Online pay per click advertising
Pay-Per-Click (PPC) Advertising is a very fruitful activity when it is properly managed but also very expensive if it isn’t! PPC is operated by most of the big search engines and is run on a highest bidder basis for a key term. The highest bid will normally appear at the top of the page although there is also a quality element that plays a role. PPC is a powerful tool when properly used. Consideration of terms and ads is crucial. Following trends, reviewing statistics, identifying terms that will deliver the best returns, dropping terms that are too expensive or that show high bounce rates and constantly monitoring . In short if you manage PPC intelligently then the results are instant and profitable.
What’s good and what’s not? It’s one of those fabulous areas of advertising that delivers a real melting pot of approaches. Actually people often get radio advertising spectacularly wrong. It’s no different to any other form of advertising in terms of planning – identifying your customer, their profile, your brand characteristics, your key sales message and your tone and voice, mixed in with creative direction. But it’s amazing how many companies go for the cheap slapstick humor and fail to deliver the critical sales messages. Let’s face it we don’t listen to local radio for the ads, so when they come on they need to grab the attention of their target audience quickly and efficiently and deliver the proposition concisely.
Choosing the right publication to advertise in is a minefield when budgets are tight and prices are typically high. Oyster can help you to pick a publication or range of publications whose readership best suits your target markets and demographics.
Banner Advert Design
Banner advertising is a unique discipline; content is limited, the shape and style is often non-standard and the time you have to make an impact is very small. Oyster can design sets of banner adverts to best present your message in a very short amount of time.