Wiggle Legal

Wiggle Legal is a new product area for the leading sports e-commerce retailer headquartered in Portsmouth. Wiggle Legal aims to support cyclists who are involved in road accidents, whilst donating all of Wiggle's proceeds from successful claims to good causes.

The brief

Wiggle Legal is an ethically led service from the well known cycle brand, Wiggle. From a cycle background, Wiggle has now diversified into many areas of sport and also now into other complementary services. Wiggle Legal supports cyclists who have been involved in road traffic accidents and helps them to make a claim for compensation if they are not at fault.  

The requirement was for a website to help promote Wiggle Legal and direct enquiries through to the claims team. The brief was for an open-source CMS that could deliver a well designed responsive site, on brand and within Wiggle's timescales.

 

The solution

Oyster was familiar with the Wiggle brand and quickly got up to speed with the new brand guidelines. Oyster worked with the Wiggle team to define a clear message for the concept and created a plan for the website. Oyster's design team experimented with how the new brand guidelines could be applied to web and uniquely designed each page to deliver maximum impact. Oyster also designed the responsive layouts for the site which was built to 5 break points.

The development team built the site to pixel detail across all responsive states (desktop, tablet, smartphone) using open-source CMS, Drupal. The site also includes detailed analytics tracking and delivers full control of content to the Wiggle team.

Wiggle
Year 2015
Categories: 
Design, User Experience, Technology.
Wiggle Legal
Wiggle Legal
Wiggle Legal
Wiggle Legal
Wiggle Legal