Sightsavers Direct Mail

Sightsavers needed to tailor their direct mail fundraising campaign to communicate with regular donors and cash gift contributors. 

The fundraising direct mail needed to have high impact, reinforce the great work of the organisation showing tangible results and provide easy actions from clear calls to action.

Oyster developed a creative concept that worked as a foldout from A6 to A3. The cover showed an individual and highlighted how his life had changed thanks to Sightsavers. 

As you opened the mailer the view expanded to how a community had been helped, then a region, a country and finally a full-page pullout that showed the impact Sightsavers make worldwide. Oyster provided creative, wrote copy from field notes and designed and printed the mailers and letters.

The result was a high impact direct mail piece with easy calls to action and subsequently great results.

Sightsavers
Year 2012
Categories: 
Graphic Design, Messaging.
Sightsavers
Sightsavers
Sightsavers