Portabrand

Portabrand have developed a wide range of products for carrying consumer goods. The products are used by many large retail outlets and organisations. When Oyster first spoke with Portabrands the company was just launching the business and their products. They required an organisational brand that could also be carried across their patented products.

Oyster provided a four-stage brand development process, exploring a wide variety of illustrated options at stage one. Working with Portabrands we developed a clever brand design mechanic that graphically represented the function of the products. The design was carefully tailored so that each new product could be adapted to fit within the brand structure but carry its own distinct product name. The portabrand product and brand are now widely recognised within the retail market.