Huhtamaki Calibrate + Innovate programme

To help reflect the excellence that Huhtamaki bring to silicon film production, Oyster developed a new brand for their Collaborate + Innovate programme. The brand raised the profile of R&D capabilities and service for clients and gave the sales team the tools to sell this exciting programme into clients. 

The challenge

The Collaborate + Innovate brand needed to promote a high level of experience and expertise to clients. With many firsts in silicon film production Huhtamaki needed a brand that could sit independently but also with the the main brand. The messaging and design needed to capture the unique qualities of silicon film products - a mechanic not easily achieved simply with product shots. In addition full guidelines were required to control the brand and clearly signpost the criteria for it's use.

The solution

Oyster worked up a strong logo, colour palette and design mechanics to give Innovate + Collaborate a strong personality. We used colours and texture images to reflect the unique qualities of the products. Graphical devices were introduced to pull out key criteria and copy was carefully crafted to capture the essence of the programme without drowning people in detail. Full guidelines were delivered to control and apply the brand across digital and print.

Year 2014
Categories: 
Design, User Experience, Technology.
Collaborate + Innovate
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print
Huhtamaki Films Haptics & Print