Castle Marinas brand refresh & website

Oyster was approached by Castle Marinas to deliver a brand refresh inline with a new website. 

The brief

Castle Marinas is a group of 8 marinas, both coastal and inland, across the south of the UK. The brief was to deliver a website that pulled all the individual sites/marinas together under the Castle Marinas brand and made it easier for site visitors to venture between them online.

Each marina has its own unique personality and it was important to retain this online through good use of images and content. It was also important to give berth holders a voice on the website and provide them with a source of information about their marina.

The solution

Oyster worked with the Castle team to establish a new design style which was then applied to a new website design. New photography and video was provided to make the site engaging and to give an insight into each marina's personality.

The site is fully responsive and includes lots of interactive features such as local weather and tides. Each marina has it’s own landing page with unique content, replacing the original separate websites and bringing the marina group together as a whole.

Castle Marinas
Year 2013
Categories: 
Design, User Experience, Technology.