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British Heart Foundation volunteer appeal
Retail POS and creative campaign solutions
Creating a recruitment campaign across BHF shops that would encourage more volunteers to help out. As with most retail campaigns, the visual and copy message needed to be clear and compelling. The campaign was to run across both high street and specialist furniture stores and give BHF flexibility and diversity to suit the different locations.
Oyster used images and quotes from real BHF volunteers to help engage people's interest. We also introduced a tick mechanic that supported the call to action. Having agreed the variations, Oyster went out and photographed volunteers in different locations within the UK. The campaign was rolled out as POS and shop posters across the UK. The response to the campaign was extremely successful.