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BKPA 2016 Impact Report
Writing and designing the 2016 Impact report.
Our starting point was to plan out the Impact report journey and mechanics. We developed a running order and logic that would enable the reader to follow a narrative and we then identified key infographics and stats. The copy style was set alongside the design style and we provided early spread samples to enable everyone to agree the approach. Oyster wrote full copy for the report, which involved interviews with beneficiaries and professionals as well as working through reports. We also provided photography at QA Hospital's renal centre.
The British Patient Kidney Patient Association (BKPA) asked Oyster to design, write and structure their Impact report. One of the key challenges was to help the BKPA to structure a journey that would reflect all the amazing work they do and give stakeholders and other readers a real sense of their purpose and achievements. Oyster also needed to develop a more energetic design style that worked well with key stats and infographics. One of the key challenges was to provide copy in full, which required fully structuring the report and planning for interviews, research input and background material.