Getting support for a rebrand is often the hardest part of the rebrand process. With charity rebrands there are often many stakeholders who need to be consulted and who are usually very keen to offer their input into any decisions. Oyster has some key ideas about stakeholder involvement with an aim to making a charity
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What is it? An opportunity to take a really good look at your marketing strategy with our full day marketing workout. Your input, ideas, and reflection drive the session, while we keep the process flowing by employing structured models and exercises, and providing our input and experience when you feel you need it. The marketing
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Gartner says that ‘Gamification’ will be one of the buzz words of the year in the web and technology industry, and the Oxford Dictionary nearly added it as a new word for 2012, but instead went for ‘squeezed middle’. But what does ‘Gamification’ mean for you? Gamification is about involving your audience by engaging them
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For most businesses, 2012 is about reducing costs & increasing sales. At Oyster we believe that a frugal 2012 marketing budget should focus on 4 key areas: Web The web consistently delivers the most effective return on investment. Beware simply spending money on design, in order to get the most from your investment you must
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Here at Oyster we’ve worked on quite a few charity website designs now and we think we’ve got the winning formula to boost support, raise profile and increase donations. Designing a building a charity website should be a well considered task; every image, word, button or header can change how the site is received. Of
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“At a time when budgets are being cut, in both public funded and independent schools and colleges, it’s really important that every penny spent on marketing is spent wisely to maximum impact” explains Kharran, Oyster’s school and college marketing specialist. “How you present your school or college to prospective and current parents is critical to
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How email is received has changed hugely in the last couple of years. Once upon a time, emails were only picked up on desktop computers when people had the time to sit down, log on and catch up. Today email is read on the go via the plethora of mobile devices that are now commodities
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Marketing on a budget doesn’t necessarily mean cutting the amount you spend but instead assessing where you will get your best returns, what actions you can take that are easy, immediate and cost effective and how you prioritise them. Here are our top 5 activities that won’t break the bank but could open up some
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Happy New Year and best wishes for 2012 from all of us at Oyster. New Year is a great time for a fresh approach, new initiatives and some thinking outside of the box, and never has this been more important than in 2012. Recession. Double dip. Economic downturn. Good, they’re out of the way and
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As a charity, talking to supporters is a vital source of income and an important way of retaining regular contributors, but it takes more than a news update to build that resource and increase not only contributions but active involvement and support. Everything needs to work in harmony; PR, direct mail, web & social media,
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