For most businesses, 2012 is about reducing costs & increasing sales. At Oyster we believe that a frugal 2012 marketing budget should focus on 4 key areas: Web The web consistently delivers the most effective return on investment. Beware simply spending money on design, in order to get the most from your investment you must
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How email is received has changed hugely in the last couple of years. Once upon a time, emails were only picked up on desktop computers when people had the time to sit down, log on and catch up. Today email is read on the go via the plethora of mobile devices that are now commodities
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Happy New Year and best wishes for 2012 from all of us at Oyster. New Year is a great time for a fresh approach, new initiatives and some thinking outside of the box, and never has this been more important than in 2012. Recession. Double dip. Economic downturn. Good, they’re out of the way and
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