Brand Development for Charities

Your brand communicates the personality, vision and purpose of your organisation. It shapes how you look, what you say and how you're perceived. We work with charities to design brand solutions that build loyalty, inspire support and enhance supporter and wider market perceptions. 

Charity brand development

Charity Brand development is about building recognition for the work you do, adding value to the organisations reputation and sending a clear message about who you are and what you stand for. By being focussed on your objectives and goals, and uniting all your communications under a strong common look, consistent message, tone of voice and copy style you will develop your brand and add value in all aspects of your operations.

 

Brand refresh

Updating a charity’s brand can send a very powerful and positive message to supporters. A nicely designed and well considered brand update can boost supporter perceptions and significantly enhance communications. Oyster have updated brands for many organisations with very positive results. Amongst the charities we have refreshed brands for are Marie Curie Cancer Care and Seafarers UK.

Corporate identity and brand guidelines.

Oyster can provide branding guidelines for charities to follow on the usage and application of their brand across a wide range of materials and media. The guide acts as both a quick reference and also a detailed manual on how the brand should be displayed and referred to, minimising the chances of brand slippage.

A consistent message has more impact

Once you've established your brand guidelines it's important that the brand is rolled out across all your marketing, fundraising and supporter communications. Oyster considers all media online and offline including social media, advertising and also how your brand could work alongside other brands.