Getting support for a rebrand is often the hardest part of the rebrand process. With charity rebrands there are often many stakeholders who need to be consulted and who are usually very keen to offer their input into any decisions. Oyster has some key ideas about stakeholder involvement with an aim to making a charity
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Rebranding a charity is a massive decision and a huge responsibility for the charity’s trustees, management and fundraising team. A charity brand is much more than just a logo or slogan, it’s about conveying the work that the charity does, the positive impact it has and demonstrating how you campaign your cause and your vision
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For most businesses, 2012 is about reducing costs & increasing sales. At Oyster we believe that a frugal 2012 marketing budget should focus on 4 key areas: Web The web consistently delivers the most effective return on investment. Beware simply spending money on design, in order to get the most from your investment you must
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A brand is a visual representation of an organization that translates the personality, vision and purpose of that organization to the audience. A well-designed brand can carry a value and a promise that has a direct influence on the consumer’s buying decisions. A brand is sometimes said to have ‘currency’ which means it has a
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“At a time when budgets are being cut, in both public funded and independent schools and colleges, it’s really important that every penny spent on marketing is spent wisely to maximum impact” explains Kharran, Oyster’s school and college marketing specialist. “How you present your school or college to prospective and current parents is critical to
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Happy New Year and best wishes for 2012 from all of us at Oyster. New Year is a great time for a fresh approach, new initiatives and some thinking outside of the box, and never has this been more important than in 2012. Recession. Double dip. Economic downturn. Good, they’re out of the way and
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Oyster enjoyed creating a logo design for a new restaurant in Portsmouth. The branding was incorporated onto signage, interiors and windows at the Capers restaurant-cafe. The restaurant is run by award winning Chef Denis Spencer and his wife Leslie. Their excellent culinary record will, no doubt, make Capers a big hit.
Essentially your brand is you! The image you portray to the world – the reputation you build, your values, market position, mood, appeal, message, products and services; How you use it and which messages you portray is the essence of brand communication, which has a massive influence on market behaviour – when it works it’s your
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