Getting support for a rebrand is often the hardest part of the rebrand process. With charity rebrands there are often many stakeholders who need to be consulted and who are usually very keen to offer their input into any decisions. Oyster has some key ideas about stakeholder involvement with an aim to making a charity
Continue reading
What is it? An opportunity to take a really good look at your marketing strategy with our full day marketing workout. Your input, ideas, and reflection drive the session, while we keep the process flowing by employing structured models and exercises, and providing our input and experience when you feel you need it. The marketing
Continue reading
Rebranding a charity is a massive decision and a huge responsibility for the charity’s trustees, management and fundraising team. A charity brand is much more than just a logo or slogan, it’s about conveying the work that the charity does, the positive impact it has and demonstrating how you campaign your cause and your vision
Continue reading
Gartner says that ‘Gamification’ will be one of the buzz words of the year in the web and technology industry, and the Oxford Dictionary nearly added it as a new word for 2012, but instead went for ‘squeezed middle’. But what does ‘Gamification’ mean for you? Gamification is about involving your audience by engaging them
Continue reading
For most businesses, 2012 is about reducing costs & increasing sales. At Oyster we believe that a frugal 2012 marketing budget should focus on 4 key areas: Web The web consistently delivers the most effective return on investment. Beware simply spending money on design, in order to get the most from your investment you must
Continue reading
Oyster has been working with charities for ten years and has a lot of experience in designing annual reports and impact reports. From our experience we have some guidance that we like to follow for producing an annual report. Less is more Information overload is easy to achieve but difficult to digest. The best annual
Continue reading
A brand is a visual representation of an organization that translates the personality, vision and purpose of that organization to the audience. A well-designed brand can carry a value and a promise that has a direct influence on the consumer’s buying decisions. A brand is sometimes said to have ‘currency’ which means it has a
Continue reading
Agencies like Oyster, who enjoy some great relationships with schools and colleges across the UK, have seen enquiries for school website design soar over the last six months. School websites are so important in guiding parents and potential students to find the right school for them. Oyster understands how vital it is for schools to
Continue reading
Oyster is delighted to announce that their latest web project for A.H. Freemantle is now live. A.H. Freemantle are a funeral directors based in Titchfield in Hampshire. Freemantle were looking for a website to better represent their very professional services online, and also convey their caring and traditional approach to their work. Not always the
Continue reading
Oyster is pleased to announce the launch of it’s latest website for the Voluntary Association for Surrey Disabled (VASD). The charity provides specialist equipment for disabled people to purchase or on loan. They needed a website to better present their services online, and the site was to be launched in parallel with their merger with
Continue reading