Very often the first point of reference when considering a school will be your prospectus. First impressions are critical, a bad start is hard to overcome, a good one is a big stride in the right direction. Selecting a school is a fairly prescriptive process – you read the prospectus, (visit the website) and then, if the impression is good, you visit the school. The school visit is probably when you make your decision but the prospectus will shape your attitude before you visit, or at worst prevent you from making that visit!
Design and message
The values and character of your school need to radiate from your prospectus. It sounds simple but actually it’s a refined process that needs a lot of thought. People don’t want to wade through reams of copy or endure a flat copy style, so how you deliver the written message is critical. Images are the first point of reference for the eye, we interpret a great deal from pictures of people. Paper stock and size will influence the look and feel. Design and layout need to make the prospectus easy to view and of course look fantastic!
Creating your prospectus
At Oyster we like to take you through a fairly detailed process to make sure have all the information we need to design a prospectus that promotes your school in its very best light. We start by showing you a range of other prospectuses. We find out what you like and what you don’t. Then we tend to chat a lot about the school, what’s important to you, what are your school’s core values and why your school and your team make it a special place to be. We will ask for a potential parents tour and also to speak to some of your key staff. Only then do we stand back and take a view.
The next step is to present you with a range of initial visuals. We’ll show you some different ideas and get your feedback before agreeing the right direction and developing the prospectus. We keep talking with you all the way and our online management system means you can follow progress, view visuals, see agreed timescales and send messages without requiring email. The whole project is archived online, so anytime you need to refer to an action or download a visual you can.
The end result is a prospectus that will sell your school and it’s character and values to prospectus students and parents. Lots of our clients decide to work with Oyster on a variety of projects. If you would like to discuss your requirements with Oyster, please get in touch.
- School or College Branding Design
- School & College Website Design
- Marketing for Schools or Colleges
- School & College Photography
Flip through our prospectus designs
Thank you for all your work on the prospectus, we are extremely pleased with the process and outcome.
Lancastrian Infants’ School