Charity brand development
Charity Brand development is about much more than graphics, it’s about the work that the charity does and the positive impact it has, how you campaign your cause and your vision for bringing change. Brand development is about the bigger picture of an charity, not just how it looks but what it’s visions and missions are.
Brand refresh
Updating a charity’s brand can send a very powerful and positive message to supporters. A slightly tired brand that is modernised can boost supporter perceptions and can significantly enhance communications. Oyster have updated brands for many organisations with very positive results. Amongst the charities we have refreshed brands for are Marie Curie Cancer Care and Queen Elizabeth’s Foundation.
Corporate identity and brand guidelines
Oyster can provide branding guidelines for charities to follow on the usage and application of their brand across a wide range of materials and media. The guide acts as both a quick reference and also a detailed manual on how the brand should be displayed and referred to, minimising the chances of brand slippage.
Relevant blog entries
We quite often write blog entries on charity brand design and rebrands. Some recent relevant posts are as follows:
Charity marketing, strategy and planning- Charity fundraising
- Supporter communications for charities
Charity website design- E-Marketing for charities
Brand testimonial
Oyster guided us through our brand update with vision, professionalism and creativity. We are delighted with the outcome, which has given the organisation a huge boost.
Jaqui Walford, Director of Fundraising
Queen Elizabeth Foundation
