The web is a huge opportunity for charities to talk to an audience not limited by location, readership trends or mailing costs! The potential audience is massive and making the most of your website and online activities can help you to take full advantage of this opportunity. Another benefit of web is its ability to
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“At a time when budgets are being cut, in both public funded and independent schools and colleges, it’s really important that every penny spent on marketing is spent wisely to maximum impact” explains Kharran, Oyster’s school and college marketing specialist. “How you present your school or college to prospective and current parents is critical to
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How email is received has changed hugely in the last couple of years. Once upon a time, emails were only picked up on desktop computers when people had the time to sit down, log on and catch up. Today email is read on the go via the plethora of mobile devices that are now commodities
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The prospectus or brochure is often the first impression that a parent or prospective student has of the school or college. We all know how first impressions count, so what does your prospectus say about your school or college? Oyster has been working with schools and colleges for some time and we’ve got some tips
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